Tally Hall is a band that has been just as spectacularly lucky and successful as they have been endemically and profoundly cursed. I started working with them in 2005; they were graduating the University of Michigan and enjoying the life that is being the hottest thing at a Big 10 university. These dedicated dudes from Michigan gained national attention with quirky Internet videos (remember Bananaman?) and three-part harmonies.

During this period of unprecidented good fortune, I happened to bump into Jamie Kitman (They Might Be Giants / OKGO) at a bar in Ann Arbor (really). A few months later he brought them onto his exclusive management roster. With Jamie’s help, they were ready for bigger things than our modest indie-label and signed to Atlantic Records in 2007.  We all toasted success. They had made it. We knew the promotional muscle Atlantic could put behind their second album would get their music out the way it should be – rah rah, holy crap – these five guys are living the dream.

Then, there was nothing. They wrote songs, toiled in the studio, heard over and over again that the record would be scheduled for release “soon.” Soon, of course, never came. After years of waiting, their legions of loyal fans had dwindled to a legion of only the most extreme (and how!). Then, a full six years after the release of their last record… Atlantic moved on. Poof. Six years gone.

All was lost, right?

When I got the call that my long-time friends, and favorite band, were able to walk away from Atlantic with the record they had spent five years working on – there was no question - we could work with this! It’s a brilliant and deep record, and with an eye for sensible budgeting we could get it to the fans, and possibly make some new ones. We decided on a limited physical release and to bet heavy on iTunes.

I love iTunes. In all honesty, as an independent label, iTunes matters and the rest, well, don’t. Apple has figured out how to sell music to the people who want it at a fair price and send the lion’s share back to the artists and labels. We. Love. Apple.

On June 21^st, 2011 Tally Hall released their first new music in six years… and it worked. We woke up to see “Good & Evil” climbing the iTunes charts. As an indie label, we’d never seen this before – our release there between Bieber and Britney! What’s this? It’s #9 on the alternative chart? Holy. Crap. They. Did. It. This entire journey was leading up to this success. HURRAH!!!!

It started early in the day with good friends like Jonathan Coulton graciously tweeting the release, followed later by shout-outs from Schomyoho and Lupe Fiasco (who knew right?!). This is insane, and it couldn’t have (finally, for real this time) happened to a better, more talented, more deserving group of guys.

Then, sometime in the evening on the 21st

Really? Really.

Apparently Tally Hall’s “Good & Evil” was a victim of what we’re told is “a backlog of re-indexing.” This multi-day process generally afflicts back-catalog items that no one notices are down for a few days. We have never seen anything like this before.

As we frantically called everyone we knew to fix it, and checked iTunes ten times daily, we watched the record fall back behind Brit Brit, then Biebs, then Fleetwood Mac’s “Rumors,” and then off the chart all together.

Sure, these guys are used to the rollercoaster by now, but this… this was just cruel. It’s back up now, but the craze is over. The Internet that had originally given Tally Hall success with millions of video-views on Albino Blacksheep (yeah!) had so savagely ripped it away. Now there will always be a question mark on this band. What if it had kept climbing? What if it weren’t re-indexed? In the end, I think Bieber did it.